Sweet Shibumi

Identifying Your Niche, Target Audience, and Your Why

Get clear on your motivation and passion behind selling online. Determine a niche that taps into your strengths and interests. Research and define your target demographic and customer avatar.

Choosing a niche is like picking the right soil for a plant; it sets the foundation for everything else. A well-chosen niche can be the difference between a thriving Instagram theme page and one that struggles to gain traction. It’s the cornerstone that influences your content, audience, and monetization strategies.

RESEARCH POPULAR NICHES

How to Do It:

• Start by listing down niches that are generally popular on Instagram. For example, travel, relationships, pets, fashion, and wellness are some evergreen niches.
• Use Instagram’s search function to explore hashtags related to these niches. Take note of the number of posts and the quality of top-performing content.

Pro Tip:

Don’t just follow the crowd; look for a niche that genuinely interests you. Your enthusiasm will shine through your work!

ANALYZE COMPETITION AND MARKET SATURATION

How to Do It:

• Once you’ve shortlisted a few niches, dig deeper to assess the competition. Look for pages that are doing well in your chosen niches.
• Evaluate the number of followers, engagement rates, and the frequency of posts on these pages.
• Consider market saturation. Is there room for another player, or is the niche overcrowded?

Pro Tip:

Use tools like SocialBlade or Instagram Insights to gather data on potential competitors. Knowledge is power!

CHOOSE A NICHE THAT ALIGNS WITH YOUR INTERESTS AND HAS MONETIZATION POTENTIAL

How to Do It:

• After your research and analysis, narrow down your list to one or two niches that not only interest you but also have monetization potential.
• Think about the products, services, or affiliate programs you could promote within this niche.

Identifying Your Why Within your niche

Jumping into any new business venture without clarity and purpose is a recipe for quick failure and burnout. That’s why our first step on this game-changing journey is getting crystal clear on your why, ideal niche, and target audience.

Understanding Your Motivations

Before determining what you’ll sell, it’s crucial to understand why. This explores your deep-seated motivations.

Ask yourself:

• What originally attracted me to online business?
• What impact do I most want my work to have in the world?
• What topics or industries set my creative soul on fire?

Dig deep and be honest with yourself here, these questions are quite general but it’s the quick and dirty way to find out if that niche is going to work out. The most successful businesses solve real problems from an authentic place of passion. Yours is no different.

So what’s your niche, have you figured it out yet?  If you haven’t, see this article here that really digs deep to help you find your niche on the internet.  This way you’re finding your passion rather than what will simply make you money.  Besides there’s ALWAYS a way to monetize any niche, you just need the right offers that align with your mission and values. 

• TikTok